At Felt, we recognize that map icons are more than just decorative elements—they're a universal visual language that help teams and organizations communicate effectively. That's why we're excited to announce a major upgrade to our icon system, delivering so many more ways to take advantage of their power.

Clean & clear icon sets

Felt always puts design first so that every map you make looks polished and professional. With this release, we are delivering a wide selection of beautifully designed icons for all plan users, plus more ways to customize and control the icons on your map. Now you can:

• ‍Upload your own custom icons [Enterprise only] - Enterprise users can add custom icons to their maps and workspaces.‍
• Choose from 100+ professionally designed Felt symbols - browse our catalog of common shapes, transportation, activity, infrastructure, nature, weather, and sign icons.‍
• Select your symbol frame shape - decide if you want your Felt symbol to appear in a circle, square or without a frame entirely.
• ‍Set smart zoom-level transitions - define when your icons transition to points for a map that is clear at all zoom levels.
• ‍Adjust appearance - get your icons just right by selecting the size, color and more!

Early access users like NatureQuant have already delighted their clients at REI's Cooperative Action Fund with Felt’s new icon capabilities:

"This upgrade has had an outsized impact on both our workflow efficiency and client satisfaction. Without needing to wrestle with messy symbol libraries, we now have a polished, central icon system that makes our maps instantly more professional and easier to understand.” - James Mason, Head of Digital Experience at NatureQuant

Advanced icon visualizations

We’ve always made it easy to create beautiful data visualizations in Felt. Now you can add icons to enhance data visualizations, and make your map insights easier to grasp. Here are just some of the advanced data visualizations you can achieve with this release.

Category maps

Map categorical data (like land use types, business types, or points of interest) with symbology (or emojis!) that helps viewers quickly understand patterns and relationships. This includes full styling control over each category or class break:

Size by

Add clarity with symbology while providing immediate, intuitive sense of magnitude or quantity.

Color range

Enhance the presentation of numeric data or gradients across a color range.

Streamlined icon management for your team

Symbology is such a powerful communication accelerant that it’s common for industries to develop their own standardized icon symbol sets. Whether you’re a geologist, work in commercial real estate or work in utilities, it’s easy to upload your custom icons to Felt and manage their use across your organization.

With our new icon management system, Enterprise users can:

• Efficiently deploy your organization's icon sets - bulk upload your icons in any image format, like svg or png, for quick deployment.
• Maximize discoverability by creating a searchable catalog - Organize your team’s icon symbol sets into categories & themes for easy discovery.
• Collaborate with ease across teams & clients - make icons available across your workspace for everyone to use, or share with a select group on a single map.

Reach out

Custom icons are exclusively available on our Enterprise plan. If you're ready to create impressive visualizations that are both informative and visually appealing, reach out. Our Sales team is prepared to help you implement these capabilities across your organization.